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A LAB BUILDING CHANGELOG INSTRUMENTS.

SHIPLOG INSTRUMENTS was founded in 2022 in Berlin by two infrastructure engineers tired of writing release notes in Notion and copy-pasting them into Mailchimp. We believe the changelog is one of the most under-engineered surfaces in modern product development.

Every customer-facing release is an act of communication, measurement, and trust. It deserves the same rigor we apply to deploys, observability, and incident response.

We do not believe in feature factories. We do not believe in growth hacks. We do believe in writing tools that engineers respect — tools that hold up under load, expose their internals, and never lock you in.

PRINCIPLES.

01

Engineering as discipline

We treat changelog publishing as we treat database writes: with sub-second latency targets, audit trails, and idempotency guarantees.

02

No vendor lock-in

Every byte you put into SHIPLOG can be exported in standard formats. NDJSON, Markdown, SQL. Your data is portable.

03

Boring infrastructure

Postgres, Redis, S3. No NoSQL fashion. No homebrew consensus protocols. Boring tools that hold up at 3 AM.

04

Operator-grade observability

You see what we see. Internal dashboards exposed to enterprise customers. Honest postmortems within 72 hours.

THE LAB.

AL

Anouk Lindqvist

CEO · Co-founder

Ex-Hashicorp platform. Built two changelogs before this one. Lives in Kreuzberg.

JV

Joaquin Vega

CTO · Co-founder

Ex-Datadog infrastructure. Wrote the publish pipeline in 14 days. Cyclist.

MT

Mei Tanaka

Head of Design

Ex-Linear, Vercel. Built our editor UX. Believes most product UI is too soft.

OA

Olufemi Adesina

Engineering Lead

Distributed systems. Maintains the fan-out worker. Plays jazz piano.

SK

Sara Korhonen

Head of Security

Ex-Cloudflare. Drove our SOC2 Type II audit. Recovering kernel hacker.

RK

Rajiv Krishnan

Customer Engineer

Onboards every workspace > $1k MRR. Knows your stack better than your team.

MILESTONES.

2022 · Q3

Founded in Berlin. First commit: 14 September 2022.

2023 · Q1

Private beta. 47 founding teams. First paying customer: a robotics startup in Munich.

2023 · Q4

Public launch. 1,200 workspaces in 90 days.

2024 · Q1

SOC2 Type II certification. Custom domains GA.

2024 · Q2

8,200+ teams. v4.0 release. Sub-second publish latency milestone.